Marketing the Mohawk Valley

November 3, 2018 through August 4th, 2019

"Its advertising, of all descriptions, is noted for its beauty and artistic quality..." — Mohawk Valley Regional Press, 1937

The beautiful Mohawk Valley and idyllic Canajoharie were important marketing images for the Beech-Nut Packing Company. The landscape Beech-Nut Plant on the Mohawk River appeared in Company advertising by the 1920s and was featured on the very first lithographed metal Beech-Nut Christmas Box in 1924. The painting Slopes on the Mohawk by Edward Gay appeared on the box cover and served as the frontispiece image in The Beech-Nut Book of Menus and Recipes (which featured “Bessie Beech-Nut” on the cover). This new exhibit looks at the interwoven marketing of the Mohawk Valley, early Beech-Nut products, and the art collection built by Bartlett Arkell, and includes paintings by Cushman Parker, framed archival photographs and advertisements, and the Beech-Nut Christmas Boxes.

Brought to you in part by the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature.

American School
"Beech-Nut Plant on the Mohawk River," ca. 1920
Oil on canvas (detail)
The mission of the Arkell Museum at Canajoharie and the Canajoharie Library is to promote and celebrate the understanding and enjoyment of the arts and humanities in Canajoharie, the Mohawk Valley, and beyond. The Arkell Museum collects, preserves, researches and presents American Art and Mohawk Valley History, and promotes active participation in art and history related activities, to enhance knowledge, appreciation and personal exploration by all.

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